What Are Low Competition Keywords?

What Are Low Competition Keywords?

What Are Low Competition Keywords?

✅ What Are Low Competition Keywords?

Low competition keywords are search terms that:

  • Have decent search volume

  • Are easier to rank for

  • Are less saturated with strong competitors

These keywords give you a realistic chance of landing on the first page of Google without needing thousands of backlinks or a super high domain authority.


🔍 Step-by-Step: How to Find Low Competition Keywords

1️⃣ Use Keyword Research Tools

Here are the best tools for discovering low competition keywords:

Tool Best For Key Features
Ubersuggest Beginners Keyword difficulty, content ideas, cost per click
Google Keyword Planner Free users CPC data + competition insights
Ahrefs / SEMrush Advanced users Keyword difficulty (KD), SERP analysis
LowFruits.io Long-tail keywords Finds weak spots in SERPs
AnswerThePublic Content ideas Visualizes questions people ask

2️⃣ Look for Long-Tail Keywords

Long-tail keywords are 3+ word phrases that target a specific intent, like:

  • “Best vegan protein for muscle gain”

  • “How to fix a slow WordPress website”

  • “Affordable travel destinations for couples”

💡 These terms usually have lower competition but high buyer or search intent.


3️⃣ Check Keyword Difficulty (KD)

Most SEO tools give you a Keyword Difficulty (KD) score:

  • 0–20: Very easy to rank (goldmine!)

  • 21–40: Moderate difficulty (still manageable)

  • 41+: Competitive (requires strong authority)

Focus on KD under 30 if your site is new or has low authority.

📌 Ubersuggest, Ahrefs, and SEMrush all provide KD scores.


4️⃣ Analyze SERPs (Search Engine Results Pages)

Don’t just rely on the numbers. Manually check the results for a keyword:

Ask:

  • Are the top 10 results high-authority domains?

  • Are there forums, Quora, Reddit, or YouTube videos ranking?

  • Is the content outdated or low-quality?

If the top results aren’t perfect, that’s your opportunity!


5️⃣ Use Filters to Find Gaps

In most SEO tools, you can apply filters like:

  • Search Volume: 100–1000

  • Keyword Difficulty: Under 30

  • Word Count: 3+ words

  • SERP Features: "People also ask", "Featured Snippets"

These filters help you laser-target low competition opportunities.


6️⃣ Spy on Your Competitors

Use tools like Ahrefs or SEMrush to:

  • Enter a competitor’s domain

  • View their top organic keywords

  • Sort by low KD and moderate search volume

You’ll often find keywords they’re ranking for with weak content, which you can outrank with better pages.


💬 Real Examples of Low Competition Keywords

Keyword KD Score Monthly Searches
“best water bottle for hiking” 18 1,300
“how to clean suede shoes at home” 12 900
“email subject lines for real estate” 17 720
“AI tools for content writing” 25 1,100
“budget wedding ideas 2025” 14 1,000

Imagine writing quality content around these… you could rank quickly!


🧠 Bonus Tips to Win with Low Competition Keywords

  • Create high-quality, in-depth content around the keyword

  • Use the keyword in your URL, title, headers, and meta tags

  • Add internal links from relevant articles

  • Promote the post with social shares and niche backlinks

Consistency + value = long-term ranking success.


🚀 Final Thoughts

Low competition keywords are the secret weapon for new websites, bloggers, affiliate marketers, and niche creators. With the right SEO tools, a smart filtering process, and well-optimized content, you can rank faster and build traffic without burning out.

Start small, stay consistent, and watch your search rankings grow.


📌 Quick Recap Checklist:

  • Use tools like Ubersuggest, Ahrefs, or SEMrush

  • Filter for KD < 30 and decent search volume

  • Focus on long-tail, intent-driven keywords

  • Analyze SERPs for ranking opportunity

  • Create content better than what’s already out there


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Sheraz Aslam

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.